Facebook is one of the many social networking platforms exploited by its members. While it provides a great community in which people can share ideas, photos etc. and express their opinions candidly, businesses have found a more ‘profitable’ use for this social media platform. Businesses are now streaming to social media networks to build their brand awareness, develop a community in which people can share their ideas, provide an avenue for customers to give feedback about their brand and drive sales. These are all legit reasons for a business to promote its products and services on Facebook and entrepreneurs are tapping into it.