In SEO, you’re always on the look out for more links. Most the methods for building links are either relatively difficult (manual requests, guest blogging etc.) or very heavily used and often spammed to death, such as directory submissions, blog commenting, social bookmarking and wikis. It’s always nice when you find a new source of links that everyone else is not going after, and a month or so ago, I was lucky enough to find one here, which I have been using for great effect recently.
For those who aren’t familiar with what Tumblr is, it is a self blogging and sharing platform that anyone can use to have their own little site. It’s also a very social platform, with a ton of interacting between these mini blogs. Essentially, Tumblr is a blend between WordPress and Facebook.
When it comes to building links using Tumblr, what they have is a paid of neat features called Liking, similar to Facebook, and Reblogging, which takes someone elses post and reposts in on your own Tumblr blog.
Due to bit of a fault in the Tumblr system however, there’s a neat trick that allows you to enter a custom domain for your Tumblr blog, but this URL doesn’t actually have to be set to your own Tumblr. The end result, the Reblog and Like links from Tumblr will actually go directly to your main website.
The best part of this is that the Reblog links are all DoFollow and carry SEO weight (Likes are only NoFollow). Since Tumblr is so big, a lot of these mini blogs are actually quite large and authoritative sites, meaning links from them are quite powerful. You can also, using the tag search feature at Tumblr.com, or some creating Google searching, find blogs that are directly related to the content of your own site. In my opinion these links are by far the most powerful.
These Tumblr links are by no means a magic bullet, and there’s always a chance Tumblr will prevent them from being made or switch them to NoFollow at some point in the future, but they work quite well right now, and are a great addition to a diverse link portfolio and back linking strategy.